Notes on GEO and AI search visibility
How AI assistants choose the brands they recommend, how to measure it, and what to do about it. Written by the Rempa team.
How to build an enterprise GEO strategy: a framework for organic search directors
GEO at enterprise scale is a program, not a list of tactics: the questions to win, a baseline, four workstreams with owners, and the tools to measure it.
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How agencies report AI visibility to clients: share of voice, citations and a monthly report template
"What does ChatGPT say about us?" deserves a better answer than a screenshot. The metrics, setup and monthly report template agencies use for AI visibility.
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How to track AI Overviews: monitoring brand citations in Google's AI answers, with tool pricing
Search Console will not tell you whether Google's AI summaries name your brand. How to track AI Overviews every day, and what each tool really costs per daily check.
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SERP tracking vs AI citation tracking: a technical breakdown
SERP tracking reads a typed list that barely moves; AI citation tracking reads generated text that changes on every run. What that changes in collection, parsing, sampling, storage and reporting.
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GEO vs SEO: how Generative Engine Optimization differs from traditional search tactics
SEO earns a place in the list; GEO earns a place in the answer. Where the two overlap, where they part ways, and how to run both without doubling the work.
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ChatGPT is the new shortlist: how B2B buyers choose vendors with AI
The first shortlist of many B2B purchases is now written by an AI assistant in seconds. How assistants choose the names, and what to do to be one of them.
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How to get your brand into Google AI Overviews and AI Mode
AI Overviews and AI Mode summarize a handful of pages and name a few brands. How Google picks them, and how to be among them.
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Google search volumes in 2026: what is changing by country and by topic
Record volumes, a US plateau, Europe unmoved, and AI Overviews spreading from science to finance. What the data says about where searches go, country by country and topic by topic.
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What is Generative Engine Optimization (GEO)? A practical guide for marketing teams
Your customers increasingly ask one question to an AI and read one answer. GEO is about being in that answer. Here is what it means, how it differs from SEO, and how to start.
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How to measure your brand's visibility in ChatGPT, Gemini and Perplexity
"Are we in ChatGPT's answers?" deserves better than a screenshot. The setup, the five metrics and the habits that turn them into decisions.
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Which sources do AI assistants cite, and how to get your brand into them
When an assistant recommends a product, it is summarizing a comparison site, a review platform or a forum thread. Find those sources and get into them.
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Writing the prompts your customers actually ask an AI
Pick keywords and you measure a search engine. Pick real buyer questions and you measure what AI tells your customers. How to build and maintain the set.
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