What is GEO?
Generative Engine Optimization covers the practices that increase a brand's presence in answers from generative AI engines. It's the counterpart of SEO for ChatGPT, Gemini, Perplexity, Copilot, Google's AI Mode and AI Overviews, Claude and the other AI assistants.
What is AEO, and how is it different from GEO?
Answer Engine Optimization (AEO) is about becoming the answer an engine gives to a question, first with featured snippets and voice assistants, now with AI assistants. GEO is the same goal applied to generative AI. In practice the two terms are used almost interchangeably, and Rempa measures the result of both: whether AI answers mention your brand, and how.
What is AI search?
AI search is when people ask an AI assistant instead of typing keywords into a search engine. Instead of ten links, they get one written answer that names a few brands, often with sources. If your brand isn't in that answer, the customer may never visit your website.
How does Rempa collect answers?
We ask your prompts to each model on your plan's schedule (every day, or every 3 days on Starter), for the country you choose, in clean sessions with no history. Answers are then analyzed to extract mentions, order of citation, sentiment and sources.
Which AI models does Rempa track?
ChatGPT, Gemini, Perplexity, Copilot and Claude, plus Google AI Mode and the AI Overviews shown in Google results. We add models as they become widely used. You choose which ones each project uses: 1 during the free trial, 3 on Starter, Pro and Enterprise.
Which countries and languages are supported?
52 countries, from the United States and Europe to Latin America, Asia, the Middle East and Africa. Rempa drafts your brand profile in the language of the market you choose, so the analysis matches what local customers actually ask.
Don't AI answers change every time?
They do, which is why a one-off check isn't enough. Rempa runs the same prompts every day and works on trends, smoothing out the noise so real movements stand out.
How is this different from an SEO tool?
An SEO tool measures rankings in a list of links. Rempa measures whether an AI recommends you, in what terms, and which pages it relies on to build its answer.
How can I improve my visibility in AI answers?
AI models build their answers from the pages they trust: comparison sites, reviews, forums, media and your own website. Rempa shows which sources are cited for your prompts and where competitors appear without you. That tells you which pages to create or improve, and where to get mentioned.
Where is my data stored?
In the European Union. Rempa is GDPR compliant and a DPA is available on request.