Buyer's guide · 2026

The best AI visibility tools in 2026

AI visibility tools ask ChatGPT, Gemini, Perplexity and Google's AI the questions your buyers ask, then measure whether your brand is named, in which position, in what tone and from which sources. We compared five of them on price, AI models, prompts, update frequency, data access and what each does after the numbers.

Rempa is our product. We list it first, and we say where the others do better. Every fact about the other tools comes from their public websites, checked on 20 October 2026; prices change, so check with each vendor before you buy.

At a glance

Five AI visibility tools, side by side

Entry plan first. Prices are monthly, as each vendor shows them.

ToolEntry pricePrompts at entryAI modelsUpdatesAPI and MCPBest for
Rempa$75503 of your choice among 9, including Perplexity, Copilot and ClaudeEvery 3 days on Starter, daily from ProBoth, on every paid planTeams that want the fixes done by their AI agent
ProfoundQuoted after a demoSet with youUp to 9 on EnterpriseDailyAPI on EnterpriseLarge enterprises
Peec AI€85503 of 6, more as add-ons; up to 13 on EnterpriseDailyAPI on Enterprise; MCP serverAnalytics-heavy marketing teams
Otterly.AI€29154 included; Gemini, AI Mode and Claude as add-onsDailyFrom Standard (€189), with request limitsA small first step, and audits
Semrush€190 (Semrush One Starter)50ChatGPT, Google AI Mode and GeminiDailyMCP from Starter; API on AdvancedTeams that want SEO and AI in one suite
Tool by tool

What each one does best, and what to watch

1

Rempa Best for turning AI visibility into fixes

Rempa tracks your buyers' questions in the AI models you choose, 3 among ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Mode, Google AI Overviews, DeepSeek and Qwen, from 52 countries. After each update it ranks what to fix by the searches at stake, and your own AI agent (Claude Code, Cursor or any MCP client) applies the plan through the MCP connector.

Strengths

  • Public prices: $75, $195 and $395 a month for 50, 150 and 350 prompts
  • REST API and MCP connector on every paid plan
  • Unlimited users and competitors; 14-day trial, no card

Watch out

  • Starter updates every 3 days, not daily
  • No SSO, no AI crawler log analytics, no shopping tracking

2

Profound Best for large enterprises

Profound is built for enterprise contracts: up to 9 AI engines on Enterprise, including Claude, Microsoft Copilot and Exa Search, analytics on how AI bots visit your site, prompt volumes from real AI conversations, ChatGPT Shopping tracking and AI agents that produce content.

Strengths

  • SOC 2, SSO and SAML, RBAC and SCIM
  • Agent Analytics and ChatGPT Shopping
  • Customers include Fortune 100 companies

Watch out

  • No public price: Enterprise is quoted after a demo
  • The 7-day trial covers 3 engines
Rempa vs Profound →

3

Peec AI Best for analytics-heavy marketing teams

Peec AI tracks daily on every plan, with plans of 50, 150 or 350 prompts and 3 models chosen among ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Its reporting goes wide: source analytics, brand perception and fact-checking, AI crawler insights from your CDN logs and product-level AI Shopping.

Strengths

  • Daily tracking from the €85 entry plan
  • Looker Studio connector on Advanced
  • Up to 13 AI models on Enterprise

Watch out

  • Extra models cost from €25 a month each
  • API on Enterprise only
Rempa vs Peec AI →

4

Otterly.AI Best for a small first step

Otterly.AI has the lowest entry price: 15 prompts tracked daily for €29 a month on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot together. Its higher plans add GEO, crawlability and content audits, AI crawler events, a Data Studio connector, and API and MCP access.

Strengths

  • 4 engines included and daily tracking on every plan
  • Unlimited users, brands, countries and languages
  • Audits built in

Watch out

  • Gemini and Google AI Mode from €9 a month each, Claude from €29
  • 3 recommendations a week on Lite; API from €189
Rempa vs Otterly.AI →

5

Semrush Best for one SEO and AI suite

Semrush adds AI visibility to its SEO suite. The Semrush One plans bundle keyword research, rank tracking and site audits with daily prompt tracking in ChatGPT, Google AI Mode and Gemini, AI share of voice and sentiment, and recommendations for Google and AI search.

Strengths

  • SEO and AI visibility in the same tool
  • MCP access from the Starter plan
  • SSO on Semrush Enterprise

Watch out

  • 3 AI platforms for prompt tracking
  • Extra users from €43 a month each; 100 prompts for €286
Rempa vs Semrush →
How to choose

Six questions to ask before you buy

  1. Which AI models do your buyers use? Check that the tool covers them in your plan, and what each extra model costs.
  2. How many prompts do you need? 50 buyer questions cover one product in one market; agencies and multi-product brands need more.
  3. How often do you need fresh data? Daily matters during a launch or a campaign; every few days is enough to follow a trend.
  4. Who needs access? Paying per user adds up fast for agencies and large teams.
  5. Where should the data go? An API or an MCP connector puts it in your dashboards and your AI assistants.
  6. What happens after the report? Look for recommendations you can act on, and a way to check whether they worked.
FAQ

AI visibility tools questions

What is an AI visibility tool?

A tool that asks AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Mode the questions your buyers ask, and measures how often your brand is named, in which position, in what tone, and which websites the answers cite, compared with your competitors.

What is the cheapest AI visibility tool?

Of the five compared here, Otterly.AI has the lowest entry price, €29 a month for 15 prompts. For 50 prompts, Rempa starts at $75 a month and Peec AI at €85. Profound quotes its prices after a demo.

Which tool tracks the most AI models?

On self-serve plans, Rempa lets you choose among 9 AI models, including Perplexity, Copilot and Claude, with no add-on. On enterprise contracts, Peec AI goes up to 13 models and Profound up to 9.

Do I need an AI visibility tool if I already use Semrush?

Semrush One includes daily prompt tracking in ChatGPT, Google AI Mode and Gemini. A dedicated tool is worth it when your buyers use other AI models, when you need more prompts for the price, or when you want an action plan you can hand to your AI agent.

How were these tools compared?

From each vendor's public website, checked on 20 October 2026: plans, prices, prompts, AI models, update frequency, users, data access and features. Rempa is our product; we say where the other tools do better.

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