Alternatives · 2026

The best Semrush alternatives in 2026

Semrush adds AI visibility to its SEO suite. If you need more AI models, more prompts for the price or a whole team without paying per user, these four tools focus on AI answers.

Rempa is our product. We list it first, and we say where the others do better. Every fact about the other tools comes from their public websites, checked on 20 October 2026; prices change, so check with each vendor before you buy.

Why look elsewhere

What makes teams compare Semrush with other tools

  1. Prompt tracking covers 3 AI platforms: ChatGPT, Google AI Mode and Gemini.
  2. Extra users cost from €43 a month each; 100 prompts cost €286.
  3. The entry plan is €190 a month, because it bundles the SEO suite.

When to stay. Stay with Semrush if you want keyword research, rank tracking, site audits and AI visibility in one tool, and its 3 AI platforms cover the ones your buyers use.

At a glance

Semrush and its alternatives, side by side

Entry plan first. Prices are monthly, as each vendor shows them.

ToolEntry pricePrompts at entryAI modelsUpdatesAPI and MCPBest for
Semrush€190 (Semrush One Starter)50ChatGPT, Google AI Mode and GeminiDailyMCP from Starter; API on AdvancedTeams that want SEO and AI in one suite
Rempa$75503 of your choice among 9, including Perplexity, Copilot and ClaudeEvery 3 days on Starter, daily from ProBoth, on every paid planTeams that want the fixes done by their AI agent
ProfoundQuoted after a demoSet with youUp to 9 on EnterpriseDailyAPI on EnterpriseLarge enterprises
Peec AI€85503 of 6, more as add-ons; up to 13 on EnterpriseDailyAPI on Enterprise; MCP serverAnalytics-heavy marketing teams
Otterly.AI€29154 included; Gemini, AI Mode and Claude as add-onsDailyFrom Standard (€189), with request limitsA small first step, and audits
The alternatives

Four Semrush alternatives, and what each does best

1

Rempa Best for turning AI visibility into fixes

Rempa tracks your buyers' questions in the AI models you choose, 3 among ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Mode, Google AI Overviews, DeepSeek and Qwen, from 52 countries. After each update it ranks what to fix by the searches at stake, and your own AI agent (Claude Code, Cursor or any MCP client) applies the plan through the MCP connector.

Strengths

  • Public prices: $75, $195 and $395 a month for 50, 150 and 350 prompts
  • REST API and MCP connector on every paid plan
  • Unlimited users and competitors; 14-day trial, no card

Watch out

  • Starter updates every 3 days, not daily
  • No SSO, no AI crawler log analytics, no shopping tracking

Coming from Semrush

  • From $75 a month for 50 prompts, with unlimited users
  • 3 AI models of your choice among 9, including Perplexity, Copilot and Claude
  • An action plan for AI answers, that your AI agent applies through MCP
Rempa vs Semrush →

2

Profound Best for large enterprises

Profound is built for enterprise contracts: up to 9 AI engines on Enterprise, including Claude, Microsoft Copilot and Exa Search, analytics on how AI bots visit your site, prompt volumes from real AI conversations, ChatGPT Shopping tracking and AI agents that produce content.

Strengths

  • SOC 2, SSO and SAML, RBAC and SCIM
  • Agent Analytics and ChatGPT Shopping
  • Customers include Fortune 100 companies

Watch out

  • No public price: Enterprise is quoted after a demo
  • The 7-day trial covers 3 engines
Rempa vs Profound →Profound alternatives →

3

Peec AI Best for analytics-heavy marketing teams

Peec AI tracks daily on every plan, with plans of 50, 150 or 350 prompts and 3 models chosen among ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Its reporting goes wide: source analytics, brand perception and fact-checking, AI crawler insights from your CDN logs and product-level AI Shopping.

Strengths

  • Daily tracking from the €85 entry plan
  • Looker Studio connector on Advanced
  • Up to 13 AI models on Enterprise

Watch out

  • Extra models cost from €25 a month each
  • API on Enterprise only
Rempa vs Peec AI →Peec AI alternatives →

4

Otterly.AI Best for a small first step

Otterly.AI has the lowest entry price: 15 prompts tracked daily for €29 a month on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot together. Its higher plans add GEO, crawlability and content audits, AI crawler events, a Data Studio connector, and API and MCP access.

Strengths

  • 4 engines included and daily tracking on every plan
  • Unlimited users, brands, countries and languages
  • Audits built in

Watch out

  • Gemini and Google AI Mode from €9 a month each, Claude from €29
  • 3 recommendations a week on Lite; API from €189
Rempa vs Otterly.AI →Otterly.AI alternatives →

More ways to compare: the best AI visibility tools · Profound alternatives · Peec AI alternatives · Otterly.AI alternatives · Scrunch alternatives · AthenaHQ alternatives · Ahrefs Brand Radar alternatives

FAQ

Semrush alternatives questions

What is the best alternative to Semrush for AI visibility?

For more AI models, unlimited users and an action plan for AI answers, Rempa. For enterprise needs, Profound. For daily analytics, Peec AI. For the lowest entry price, Otterly.AI.

Can I use Rempa alongside Semrush?

Yes. Many teams keep Semrush for SEO and use a dedicated tool for AI answers: Rempa tracks AI models Semrush does not, such as Perplexity, Copilot and Claude.

Which Semrush alternative tracks Perplexity?

Rempa (among its 9 models, on every plan), Otterly.AI (included) and Profound. Peec AI's self-serve models do not include Perplexity.

Try Rempa next to Semrush

Enter your website: Rempa writes your buyers' questions, finds your competitors and runs the first update in minutes. 14 days free, no card.

Start free trial See pricing