Dynamic pricing software in France: which tools ChatGPT, Gemini and Google AI Mode recommend

We asked ChatGPT, Gemini and Google AI Mode 12 questions French retail pricing teams ask about dynamic pricing: store networks, e-commerce, elasticity, competitor monitoring, B2B. The answers name 23 tools. Competera appears most, and the list depends on the kind of retailer who asks.

Competera and Pricefx set the list

Competera is named in 23 of the 36 answers, 10 from ChatGPT, 8 from Gemini and 5 from Google AI Mode, and first in 5. Pricefx follows with 18, then Revionics, Omnia Retail and Pricemoov with 15 each. RELEX Solutions is named in 12, with the best average position of the six most named, 2.8.

No name is in every answer. The most-named tool is in 64% of them, a lower ceiling than in other studies, such as Coupa in 33 of 36 answers for spend software: the choice is open, and the models spread their lists over a dozen vendors.

1. Competera23 · 64%
2. Pricefx18 · 50%
3. Revionics15 · 42%
4. Pricemoov15 · 42%
5. Omnia Retail15 · 42%
6. RELEX Solutions12 · 33%
7. Yieldigo9 · 25%
8. Blue Yonder5 · 14%
9. Zilliant4 · 11%
10. 7Learnings4 · 11%
11. Optimix3 · 8%
12. Vendavo2 · 6%

A French specialist leads on retail and on sources

BOOPER, a French pricing specialist, is named in 12 answers and first in 5, 4 of them on the questions about store networks and large retail. Minderest is in 11 answers and Prisync in 7, with the best average position of the tools named in at least 5 answers, 2.3. Mercio and Pricing HUB are in 6 each: Pricing HUB only from Gemini and Google AI Mode.

On the question about strategic support for specialised retail, ChatGPT names only BOOPER and Mercio, Gemini names Competera and Yieldigo and Google AI Mode names five tools, led by Pricemoov.

1. BOOPER12 · 33%
2. Minderest11 · 31%
3. Prisync7 · 19%
4. Mercio6 · 17%
5. Pricing HUB6 · 17%
6. Price2Spy4 · 11%
7. Quicklizard4 · 11%
8. Boardfy2 · 6%

ChatGPT, Gemini and Google AI Mode, October 28, 2026. One answer can name several price monitoring and repricing tools.

The kind of retailer changes the names

On the 4 questions about retail and store networks, Revionics is named in 10 of 12 answers, Competera and Pricefx in 9, and RELEX Solutions and BOOPER in 8. On e-commerce, elasticity and AI, the list turns to Competera, Minderest and Omnia Retail, 6 answers each. On competitor monitoring, simulation and brand positioning, Competera is named in 8 of 12 answers, Omnia Retail and Yieldigo in 5.

Pricemoov and Yieldigo depend on the model

ChatGPT names 5.7 tools per answer, Gemini 4.8 and Google AI Mode 4.6. Thirteen of the 23 tools are named by all three models. Pricemoov is in 9 of ChatGPT's answers, 4 of Google AI Mode's and 2 of Gemini's. Yieldigo is named by Gemini (5) and Google AI Mode (4) and never by ChatGPT. Prisync is named by ChatGPT and Gemini and never by Google AI Mode.

Named in 3 answers or more	ChatGPT	Gemini	Google AI Mode
Competera	10	8	5
Pricefx	7	4	7
Revionics	5	3	7
Omnia Retail	5	7	3
Pricemoov	9	2	4
RELEX Solutions	5	5	2
BOOPER	6	2	4
Minderest	4	3	4
Yieldigo	·	5	4
Prisync	3	4	·
Mercio	1	3	2
Pricing HUB	·	3	3
Blue Yonder	3	1	1
Zilliant	2	1	1
Price2Spy	·	3	1
Quicklizard	2	1	1
7Learnings	2	1	1
Optimix	1	·	2

A pricing specialist's own site is cited most

booper.fr is the website cited most, in 16 answers, followed by actionco.fr, a French sales publication, and competera.ai, with 11 each. pricemoov.com has 10, pricefx.com 9 and yieldigo.com 8. capterra.fr and mercio.io are in 6 each. ChatGPT cites 8.8 sites per answer, Gemini 2.8 and Google AI Mode 5.8.

Platform websiteTool websiteOther website

1. booper.fr16 · 44%
2. actionco.fr11 · 31%
3. competera.ai11 · 31%
4. pricemoov.com10 · 28%
5. pricefx.com9 · 25%
6. yieldigo.com8 · 22%
7. relexsolutions.com7 · 19%
8. 7learnings.com6 · 17%
9. capterra.fr6 · 17%
10. mercio.io6 · 17%

What this means for pricing software

• Say which retailer you serve. Store networks, e-commerce and B2B get different lists. A vendor that names its segment in its pages is easier to place.
• Content beats a global brand. The website cited most belongs to a specialist that publishes about pricing in French, ahead of the international suites.
• Trade press matters. A French sales publication is cited as often as the leader's own site. Being covered there feeds the answers.
• The market is open. No tool is in more than two answers in three, and several are named by only one model. A vendor can gain places without displacing a giant.

Method

12 questions in French, written from the offer of one pricing vendor and covering retail and store networks, e-commerce, elasticity and AI, and monitoring, simulation and positioning. Each question was asked once to ChatGPT (with web search), Gemini and Google AI Mode, for the French market, on October 28, 2026: 36 answers. We looked in each answer for 23 tools (names and common spellings), counted the answers naming each, their position among those names in the answer, and the websites cited.

This is a snapshot: three models, one day and 12 questions. AI answers vary from one session to the next, so a difference of one or two answers between two names is not significant. Because the questions start from one vendor's strengths, they favour it and tools like it; they do not measure the whole market.