StudiesB2B softwareFranceNovember 6, 20266 min read

B2B prospecting data in France: which tools ChatGPT, Gemini and Google AI Mode recommend

By the Rempa team · Data: ChatGPT, Gemini and Google AI Mode, October 27, 2026

We asked ChatGPT, Gemini and Google AI Mode 12 questions French sales teams ask about B2B prospecting: phone numbers and emails, company data, enrichment, signals. The answers name 18 tools. Pharow and Apollo.io are named most, and each model has its own favourites.

36answers from ChatGPT, Gemini and Google AI Mode to 12 French sales and RevOps questions
34 of 36answers name a B2B data or enrichment tool
31 of 36answers name a prospecting or outreach platform
22 of 36answers name Pharow, the B2B data or enrichment tool named most

Pharow leads on French data

Pharow is named in 22 of the 36 answers, 8 from ChatGPT, 5 from Gemini and 9 from Google AI Mode, and first in 14, with an average position of 1.5, the best of the study. The questions were written from its offer, which helps it. Kaspr follows with 19 answers, Cognism with 14 and Dropcontact with 13.

On the 4 questions about company data and targeting, the French registries appear: Pappers is named in 6 of 12 answers and Société.com in 4. ZoomInfo has the second-best position, 2.3, from Gemini and Google AI Mode only.

Answers naming each B2B data or enrichment tool, out of 36
  1. Pharow22 · 61%
  2. Kaspr19 · 53%
  3. Cognism14 · 39%
  4. Dropcontact13 · 36%
  5. Pappers7 · 19%
  6. Lusha6 · 17%
  7. ZoomInfo6 · 17%
  8. SocieteInfo6 · 17%
  9. Corporama6 · 17%
  10. Société.com5 · 14%
  11. FullEnrich5 · 14%
  12. Kompass4 · 11%

Apollo.io and Sales Navigator, then Clay on enrichment

Apollo.io is named in 22 answers, level with Pharow, and LinkedIn Sales Navigator in 19. On the 2 questions about enrichment and CRM hygiene, Clay is named in 5 of 6 answers and first in 4, ahead of Apollo.io (4). Lemlist (9 answers), La Growth Machine (7) and Waalaxy (5) are named on outreach, late in the list: their average positions are 5.7, 6.7 and 7.

Answers naming each prospecting or outreach platform, out of 36
  1. Apollo.io22 · 61%
  2. Sales Navigator19 · 53%
  3. Clay11 · 31%
  4. Lemlist9 · 25%
  5. La Growth Machine7 · 19%
  6. Waalaxy5 · 14%

ChatGPT, Gemini and Google AI Mode, October 27, 2026. One answer can name several prospecting and outreach platforms.

Each question brings its own shortlist

On contact details and emails, Pharow is named in 8 of 9 answers, Sales Navigator and Kaspr in 7, and Dropcontact in 5, first in 3. On sales platforms and signals, Pharow is in 7 of 9 answers, and Apollo.io, Cognism, Lemlist and Sales Navigator in 6 each. Enrichment is the narrowest question, with Clay and Apollo.io ahead of everyone.

Gemini names more, and names Kaspr

Gemini names 6.1 tools per answer, Google AI Mode 5.0 and ChatGPT 4.4. Fourteen of the 18 tools are named by all three models. Kaspr is named in 9 of Gemini's answers and 3 of ChatGPT's. Dropcontact is in 6 of Gemini's, 5 of Google AI Mode's and 2 of ChatGPT's. ZoomInfo is in none of ChatGPT's.

Answers naming each, AI model by AI model (12 answers each)
Named in 3 answers or moreChatGPTGeminiGoogle AI Mode
Pharow859
Apollo.io967
Kaspr397
Sales Navigator676
Cognism554
Dropcontact265
Clay452
Lemlist234
Pappers232
La Growth Machine223
ZoomInfo·42
SocieteInfo321
Corporama231
Lusha141
Société.com·23
FullEnrich221
Waalaxy·32
Kompass22·
ThemeQuestionsAnswersNaming a B2B data or enrichment toolB2B data and enrichment tools named most
Contact details and emails399Pharow, Kaspr, Dropcontact
Enrichment and CRM hygiene265Kaspr, Cognism, ZoomInfo
Company data and targeting41212Pharow, Kaspr, Pappers
Sales platforms and signals398Pharow, Cognism, Kaspr

Vendors and a few guides are cited

pharow.com is the website cited most, in 21 answers, followed by apollo.io with 9 and kaspr.io with 7. growthroom.co is in 6 answers, and clay.com, cognism.com, oliverlist.com and overloop.com in 5 each. ChatGPT cites 8.8 sites per answer, Gemini 3.5 and Google AI Mode 4.8.

Websites cited, by number of answers out of 36

Data tool websitePlatform websiteOther website

  1. pharow.com21 · 58%
  2. apollo.io9 · 25%
  3. kaspr.io7 · 19%
  4. growthroom.co6 · 17%
  5. clay.com5 · 14%
  6. cognism.com5 · 14%
  7. oliverlist.com5 · 14%
  8. overloop.com5 · 14%
  9. dropcontact.com4 · 11%
  10. lafabriquedunet.fr4 · 11%

What this means for prospecting data

  • French data is a niche that is named. Questions on French companies bring French names and registries: Pappers, Société.com. Local coverage is a reason to be picked.
  • One job, one name. Clay owns enrichment, Dropcontact emails, Pharow French targeting. A tool with a clear job is named first on it.
  • Look at each model. Kaspr is three times more present in Gemini than in ChatGPT. A single check misses part of the picture.
  • Third parties feed the lists. Several sites that are not vendors are cited in the answers. Being covered there counts as much as your own pages.

Method

12 questions in French, written from the offer of one French B2B data vendor and covering contact details and emails, company data and targeting, enrichment and CRM hygiene, and sales platforms and signals. Each question was asked once to ChatGPT (with web search), Gemini and Google AI Mode, for the French market, on October 27, 2026: 36 answers. We looked in each answer for 19 tools (names and common spellings), counted the answers naming each, their position among those names in the answer, and the websites cited.

This is a snapshot: three models, one day and 12 questions. AI answers vary from one session to the next, so a difference of one or two answers between two names is not significant. Because the questions start from one vendor's strengths, they favour it and tools like it; they do not measure the whole market.

The 12 questions, and the tools in each answer
  1. Quel est le meilleur logiciel de prospection B2B pour trouver des prospects qualifiés sur le marché français ?ChatGPT: Pharow, Apollo.io, Sales Navigator, CognismGemini: Pharow, Corporama, Kompass, Dropcontact, Kaspr, Lusha, Sales Navigator, Waalaxy, La Growth Machine, LemlistGoogle AI Mode: Pharow, Sales Navigator, Kaspr, FullEnrich, Apollo.io, Waalaxy, Lemlist
  2. Quels outils recommandes-tu pour trouver des numéros de téléphone portable de dirigeants de PME en France ?ChatGPT: Kaspr, Sales Navigator, Pharow, FullEnrich, Cognism, Apollo.ioGemini: Kaspr, Lusha, Apollo.io, FullEnrich, Clay, Cognism, SocieteInfo, Corporama, Sales NavigatorGoogle AI Mode: Pharow, SocieteInfo, Pappers, Société.com, Kaspr, Cognism, Lusha, Apollo.io, Dropcontact
  3. Top des solutions d'enrichissement de données B2B pour synchroniser automatiquement des leads avec HubSpot sans créer de doublons ?ChatGPT: Clay, Apollo.io, Cognism, Lusha, Sales NavigatorGemini: Dropcontact, Apollo.io, Clay, KasprGoogle AI Mode: Kaspr, Apollo.io, Cognism
  4. Quel logiciel utiliser pour créer des listes de prospection ciblées à partir d'organigrammes d'entreprises françaises ?ChatGPT: Pharow, Sales Navigator, Apollo.ioGemini: Pappers, Pharow, SocieteInfo, Sales Navigator, Apollo.io, KasprGoogle AI Mode: Pharow, Apollo.io, Kaspr, Sales Navigator, Clay
  5. Quels sont les meilleurs outils de lead generation B2B intégrant les signaux d'affaires comme les levées de fonds ou recrutements ?ChatGPT: Clay, Pharow, Apollo.io, CognismGemini: Pharow, ZoomInfo, Kaspr, Lusha, Clay, Dropcontact, FullEnrich, Lemlist, La Growth Machine, WaalaxyGoogle AI Mode: Pharow, ZoomInfo, Cognism, Sales Navigator
  6. Recommande-moi une plateforme de prospection commerciale adaptée à une petite équipe de SDR dans une startup B2B.ChatGPT: Apollo.io, Lemlist, La Growth MachineGemini: Apollo.io, Lemlist, Cognism, Kaspr, Sales NavigatorGoogle AI Mode: Apollo.io, Pharow, Lemlist, La Growth Machine, Sales Navigator, Waalaxy
  7. Quel est le meilleur outil français pour extraire et vérifier des emails professionnels valides en prospection outbound ?ChatGPT: Dropcontact, Pharow, Kaspr, FullEnrich, Sales NavigatorGemini: Dropcontact, Kaspr, Sales Navigator, PharowGoogle AI Mode: Dropcontact, Pharow, Lemlist, La Growth Machine
  8. Quelles solutions de base de données B2B devrais-je utiliser pour prospecter efficacement des artisans et gérants de TPE ?ChatGPT: Pharow, Kompass, PappersGemini: Pappers, Société.com, Kompass, DropcontactGoogle AI Mode: Pharow, Société.com, Dropcontact, Kaspr
  9. Quel logiciel de prospection commerciale choisir pour alimenter un CRM Salesforce avec des données Sirene et financières à jour ?ChatGPT: Corporama, SocieteInfo, PappersGemini: Dropcontact, Société.com, Kaspr, Cognism, PappersGoogle AI Mode: Pappers, Société.com, Dropcontact, Kaspr, Apollo.io
  10. Top des meilleurs outils de ciblage commercial B2B pour les agences de prospection externalisée en France ?ChatGPT: Pharow, Sales Navigator, Apollo.io, Kaspr, Cognism, Dropcontact, SocieteInfo, Kompass, Clay, Lemlist, La Growth MachineGemini: Pharow, Apollo.io, Cognism, ZoomInfo, Sales Navigator, ClayGoogle AI Mode: Sales Navigator, Pharow, Kaspr, Cognism, Dropcontact, Lemlist, La Growth Machine
  11. Quelle plateforme recommandes-tu à un Responsable RevOps pour nettoyer, dédupliquer et enrichir un fichier de prospects volumineux ?ChatGPT: Clay, Apollo.ioGemini: Clay, ZoomInfoGoogle AI Mode: Clay, ZoomInfo
  12. Quel est le meilleur logiciel de vente B2B pour filtrer des entreprises selon leur secteur d'activité, effectif et chiffre d'affaires ?ChatGPT: Pharow, SocieteInfo, Corporama, Apollo.ioGemini: Apollo.io, ZoomInfo, Sales Navigator, Kaspr, Waalaxy, Cognism, Lusha, CorporamaGoogle AI Mode: Pharow, Sales Navigator, Corporama, Apollo.io